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Interesting reads

for customer
engagement and
retention!

Gamize's Latest Blogs

Empowering the Financial Ecosystem in Southeast Asia with Gamification

A bright fintech company once stood in a busy Southeast Asian city, ready to transform how people manage their finances. Armed with a state-of-the-art app, the founders wanted to make investing, saving, and budgeting more effortless. Excitement was in the air as they introduced their fintech app to the competitive market. However, it was quickly …

Unlocking Gamified Loyalty Rewards Programs Success

Who doesn’t love the thrill of a game? Universally embraced as a significant source of entertainment, games hold a special place in our hearts. Now, imagine harnessing the power of games to entertain and elevate customer loyalty and engagement. Is it a stretch? Think again. Gamified loyalty programs have become a staple among savvy business …

Revolutionising Customer Engagement With Gamification In Banking

Amidst the burgeoning landscape of fintech mobile applications, the quest for innovative differentiation intensifies. In this rapidly evolving financial ecosystem, gamification in banking emerges as a compelling strategy. Not just to enhance engagement but fortify customer retention and instil distinctive characteristics within your platform. Elevating customer experience is the linchpin of triumph in today’s dynamic …

Exploring The World Of Gamification in Southeast Asia in 2024

The fascination with gamification has witnessed an unprecedented surge in recent years. As businesses stride further into the digital realm, fresh prospects emerge to enhance customer interaction. Gamification has emerged as a pivotal focal point for numerous brands, propelling its market toward an estimated valuation of $48.72 billion by 2029 (Mordor Intelligence). Brands throughout the …

Using Old Ways to Engage Customers in New Year 2024? Time to Gamify!

Well, well, well, if it isn’t the time to post pictures with #NewYearNewMe. A new year is all about a fresh start, an opportunity to reflect on the past, turn a new leaf and look at a better future. However, this chance to do better holds different meanings for people in different situations. For example, …

Gearing Up to Boost Customer Loyalty in 2024 with Badge Gamification

“Aaand the Best Film of the Year 2023 award goes to…” — It’s that time of the year when you’ll probably hear your friends, family or any Tom, Dick, and Harry mention award shows. Be it awards ceremonies for movies, TV shows, students or employees, recognising people with trophies, titles, medals, badges, and other achievement …

Santa Comes Bearing 6 Gamified Engagement Ideas This Christmas

Once upon a time, a beautiful office glowed in red and white decor. Within the office sat a group of teams scribbling something on a white paper. A letter to Santa. Yes, everyone was writing a wish for Santa. The HR wished for 100% participation in the Secret Santa game. The Salesperson wished for more …

This is How These 4 Luxury Retail Brands Gamify New Product Sales

“All right, listen up. There’s usually one dress in each size. So when the store doors open, fan out! Blow these whistles three times when you locate the dress, and we’ll come running.” Monica instructs Phoebe and Rachel as they stand in a queue outside a discount store in Brooklyn called Kleinman’s that has a …

Snapshot of the Evolution of the BFSI Industry in India

Introduction The Banking, Financial Services, and Insurance (BFSI) sector in India has undergone a remarkable transformation, greatly influenced by rapid technological advancements. This digital evolution has not only changed the way financial services are delivered but has also reshaped customer expectations and market dynamics. In this article, we will explore the significant digital evolutions that …

Why Quiz Gamification Works and How to Use it for Engagement and Sales

“I can make up a meaningless English word and turn it into a catchphrase overnight!” – In 1791, a Dublin-based theatre manager, James Daly, threw this challenge at his friend as a bet.  James had street actors chalk the term ‘Quiz’ all over the city walls, making people curious about it. Since the term was …

The Ultimate Glossary for Marketing, Growth & Product Managers

Marketing & Growth are ever evolving roles. With the growing digital landscape and changing customer behavior the key responsibilities for a manager are changing and how. There is our humble attempt to create an ever growing bank of all important keywords….. Just for you! Analyzing data from various marketing channels to gain insights about/on customer …

5 Diwali Campaigns That Will Spark Gamification Ideas in Your Mind

“Diwali ki Safai” — Have you heard of this famous phrase attached to India’s festival of lights, Diwali? If you have, you may know that people clean homes before Diwali to welcome wealth and good fortune. But here’s food for thought: Businesses do it too! Diwali is considered one of the most auspicious times for …

GamizeGigs Episode 1: Gamification 101

Follow your passion, and success will follow. Blessed are those who get to turn passion into a profession, and last week, we had a chance to speak to someone who lives by this. The first episode of GamizeGigs, our podcast series of cracking the acquire, engage and retain mantra with top industry leaders, finally took …

Gamification Cheat Sheet for E-commerce Sales

People wait eagerly for me every year.I am not a festival, and yet I am celebrated by all like one.Punctual and full of surprises.Meet me sooner, and you shall make the most of me.Who am I? Any guesses? Okay, let’s give you a hint. It’s already arrived, and peeking over your phones from top e-commerce …

4 Times E-Commerce Brands Succeeded using Gamification

It was a busy day at Clark’s office. The festive season was around the corner, and the boardroom seemed brighter that day as four minds glowed with various ideas. Sam, the leader along with team members Tom, Jean, and Lara, set a discussion context on how they can increase their e-commerce store sales during the …

Tapping Into Gamification Psychology for Customer Growth

How do you feel when you’re appreciated or valued? Or when someone surprised you when you were least expecting it? And what about when you engage in a fun activity? Do you feel your face curving upward into a smile, your heart pumping with happiness or excitement? Well, that’s the beauty of the fact that …

How to Use Streak Gamification & Surprise Rewards for User Retention

Daily chores are tedious, aren’t they? Washing dishes, doing laundry, cleaning, dusting. Gosh, such tasks! Now, what if you walk out of your room one day after making your bed, only to find someone applauding and saying, “Good job! Here’s a cup of coffee for our Morning Star”? Wouldn’t that make you look forward to …

How OnMobile Set Foot in SaaS Gamification Ft. Product Team

For centuries, value addition has been the core of innovation. Take Thomas Edison’s invention of the light bulb for example. All he wanted to do was produce a high-quality, consistent, and longer-lasting light as opposed to oil or gas light, and bingo! The light bulb was invented. Now hold on. We’re not trying to narrate …
Customer Experience: The Secret Sauce to Outshining Competitors

Customer Experience: The Secret Sauce to Outshining Competitors

In today’s fiercely competitive landscape, it has become increasingly challenging for brands to rely solely on product features or pricing to get ahead of their competitors. Businesses that place a premium on delivering exceptional customer experiences are gaining a substantial edge. Satisfied customers lead to increased revenue through upselling and cross-selling. Positive experiences cultivate trust, …
Customer Engagement Strategies for India’s Largest Sale Season

Unleashing the Shopping Extravaganza: Uniting India’s Sale Season with Customer Engagement Strategies

As the sweltering heat of summer fades away and the monsoon clouds roll in, there’s a special buzz in the air across India. It’s that time of the year when e-commerce companies set the stage for a shopping extravaganza that captivates the entire nation. Yes, we’re talking about the highly anticipated sale season that begins …