“All right, listen up. There’s usually one dress in each size. So when the store doors open, fan out! Blow these whistles three times when you locate the dress, and we’ll come running.” Monica instructs Phoebe and Rachel as they stand in a queue outside a discount store in Brooklyn called Kleinman’s that has a …
This is How These 4 Luxury Retail Brands Gamify New Product Sales Read More
Introduction The Banking, Financial Services, and Insurance (BFSI) sector in India has undergone a remarkable transformation, greatly influenced by rapid technological advancements. This digital evolution has not only changed the way financial services are delivered but has also reshaped customer expectations and market dynamics. In this article, we will explore the significant digital evolutions that …
Snapshot of the Evolution of the BFSI Industry in India Read More
“I can make up a meaningless English word and turn it into a catchphrase overnight!” – In 1791, a Dublin-based theatre manager, James Daly, threw this challenge at his friend as a bet. James had street actors chalk the term ‘Quiz’ all over the city walls, making people curious about it. Since the term was …
Why Quiz Gamification Works and How to Use it for Engagement and Sales Read More
Marketing & Growth are ever evolving roles. With the growing digital landscape and changing customer behavior the key responsibilities for a manager are changing and how. There is our humble attempt to create an ever growing bank of all important keywords….. Just for you! Analyzing data from various marketing channels to gain insights about/on customer …
The Ultimate Glossary for Marketing, Growth & Product Managers Read More
“Diwali ki Safai” — Have you heard of this famous phrase attached to India’s festival of lights, Diwali? If you have, you may know that people clean homes before Diwali to welcome wealth and good fortune. But here’s food for thought: Businesses do it too! Diwali is considered one of the most auspicious times for …
5 Diwali Campaigns That Will Spark Gamification Ideas in Your Mind Read More
Follow your passion, and success will follow. Blessed are those who get to turn passion into a profession, and last week, we had a chance to speak to someone who lives by this. The first episode of GamizeGigs, our podcast series of cracking the acquire, engage and retain mantra with top industry leaders, finally took …
GamizeGigs Episode 1: Gamification 101 Read More
People wait eagerly for me every year.I am not a festival, and yet I am celebrated by all like one.Punctual and full of surprises.Meet me sooner, and you shall make the most of me.Who am I? Any guesses? Okay, let’s give you a hint. It’s already arrived, and peeking over your phones from top e-commerce …
Gamification Cheat Sheet for E-commerce Sales Read More
It was a busy day at Clark’s office. The festive season was around the corner, and the boardroom seemed brighter that day as four minds glowed with various ideas. Sam, the leader along with team members Tom, Jean, and Lara, set a discussion context on how they can increase their e-commerce store sales during the …
4 Times E-Commerce Brands Succeeded using Gamification Read More
How do you feel when you’re appreciated or valued? Or when someone surprised you when you were least expecting it? And what about when you engage in a fun activity? Do you feel your face curving upward into a smile, your heart pumping with happiness or excitement? Well, that’s the beauty of the fact that …
Tapping Into Gamification Psychology for Customer Growth Read More
Daily chores are tedious, aren’t they? Washing dishes, doing laundry, cleaning, dusting. Gosh, such tasks! Now, what if you walk out of your room one day after making your bed, only to find someone applauding and saying, “Good job! Here’s a cup of coffee for our Morning Star”? Wouldn’t that make you look forward to …
How to Use Streak Gamification & Surprise Rewards for User Retention Read More
