Making 1.5 Million Subscribers a Reality With Gamified Referral Programs

“I’ve got 45 minutes to finish this chapter. If you guys pay attention for the first 5 minutes, I’ll let you all take a 5-minute break. If you keep quiet and listen carefully for the next 10 minutes, you can take another 5-minute break. And well, for another 10-minutes of silence, the last 10 minutes […]
GamizeGigs Episode 2: Getting Started With Gamification

Good things take time — last year, we kickstarted GamizeGigs, a podcast series to crack the acquire, engage and retain mantra with industry leaders. We released our first episode, Gamification 101 where we discussed the basics of gamification with Abdullah Hill Nahian, Digital Gamification and Engagement Manager from Banglalink. But, as we continued to talk […]
Boosting Customer Engagement With Leaderboard Gamification

Say you’re sitting in the dim glow of your room, your eyes glued to your mobile screen as you race your car and check a game leaderboard that constantly refreshes after each race. As someone striving to reach 1st rank on the leaderboard to unlock the long-awaited top-notch accessory for your car, you feel your […]
Empowering the Financial Ecosystem in Southeast Asia with Gamification

A bright fintech company once stood in a busy Southeast Asian city, ready to transform how people manage their finances. Armed with a state-of-the-art app, the founders wanted to make investing, saving, and budgeting more effortless. Excitement was in the air as they introduced their fintech app to the competitive market. However, it was quickly […]
Unlocking Gamified Loyalty Rewards Programs Success

Who doesn’t love the thrill of a game? Universally embraced as a significant source of entertainment, games hold a special place in our hearts. Now, imagine harnessing the power of games to entertain and elevate customer loyalty and engagement. Is it a stretch? Think again. Gamified loyalty programs have become a staple among savvy business […]
Revolutionising Customer Engagement With Gamification In Banking

Amidst the burgeoning landscape of fintech mobile applications, the quest for innovative differentiation intensifies. In this rapidly evolving financial ecosystem, gamification in banking emerges as a compelling strategy. Not just to enhance engagement but fortify customer retention and instil distinctive characteristics within your platform. Elevating customer experience is the linchpin of triumph in today’s dynamic […]
Exploring The World Of Gamification in Southeast Asia in 2024

The fascination with gamification has witnessed an unprecedented surge in recent years. As businesses stride further into the digital realm, fresh prospects emerge to enhance customer interaction. Gamification has emerged as a pivotal focal point for numerous brands, propelling its market toward an estimated valuation of $48.72 billion by 2029 (Mordor Intelligence). Brands throughout the […]
Using Old Ways to Engage Customers in New Year 2024? Time to Gamify!

Well, well, well, if it isn’t the time to post pictures with #NewYearNewMe. A new year is all about a fresh start, an opportunity to reflect on the past, turn a new leaf and look at a better future. However, this chance to do better holds different meanings for people in different situations. For example, […]
Gearing Up to Boost Customer Loyalty in 2024 with Badge Gamification

“Aaand the Best Film of the Year 2023 award goes to…” — It’s that time of the year when you’ll probably hear your friends, family or any Tom, Dick, and Harry mention award shows. Be it awards ceremonies for movies, TV shows, students or employees, recognising people with trophies, titles, medals, badges, and other achievement […]
Santa Comes Bearing 6 Gamified Engagement Ideas This Christmas

Once upon a time, a beautiful office glowed in red and white decor. Within the office sat a group of teams scribbling something on a white paper. A letter to Santa. Yes, everyone was writing a wish for Santa. The HR wished for 100% participation in the Secret Santa game. The Salesperson wished for more […]