Well, well, well, if it isn’t the time to post pictures with #NewYearNewMe. A new year is all about a fresh start, an opportunity to reflect on the past, turn a new leaf and look at a better future.
However, this chance to do better holds different meanings for people in different situations.
For example, suppose you’re a Growth Marketer or a Product Manager. In that case, you’re probably already considering engaging customers better this year to bring more traction and business.
Like new year offers and features, ad campaigns, and more emails and notifications, but you know something? Like you, your end user is also sitting and looking forward to something.
No, it’s not just New Year offers, as they’d receive from many companies anyway. It’s making New Year’s resolutions and sticking to them.
That’s right! The start of a new year is a perfect time to set goals to help one be a better version of themselves. But sadly, New Year resolutions are more accessible and kept than made.
A study by the University of Scranton showed that 92% of people who set New Year’s goals fail to achieve them.
So, why not make a #NewYearNewUserEngagement motto where you can adopt some gamification strategies to engage users while they make New Year resolutions in 2024?
Here are six apps to take inspiration from for gamified customer engagement amid New Year resolution times.
1. Fortune City Finance App
Let’s face it: saving money is easier said than done. Why? It’s just so hard to keep track of money spent on expenses, especially food, shopping, transport, etc., isn’t it?
But what if we told you there’s an app through which you can log each spending, build a building, and grow a city?
Awarded for Best App in Thailand in 2018 and Hong Kong, Korea, Taiwan and Google Play stores in 2017, Fortune City is an excellent example of gamification in fintech.
This finance app lets you record and track your spending by building a city. For example, if you register food, a restaurant pops up, and as you add expenses, you keep adding more buildings.
You can also complete tasks to keep citizens happy, unlock badges and compete with other cities.
(Disclaimer: This image is for informational purposes only. Opinions or points expressed represent Fortune City App’s views
and don’t necessarily represent the official position or policies of Gamize by OGL.)
Fortune City’s finance app has bagged over 1 million downloads using gamified expense tracking. It is an excellent example of motivating users to keep up with their New Year’s resolution of saving money.
2. Zombie, Run Fitness App
“I’m going to start jogging from tomorrow”, “Let’s hit the gym from this year”, “It’s high time I get fit,” — finding the motivation to get fit isn’t a walk in the park, and most of us know it.
According to WHO, over 1.4 billion people worldwide are not physically active. But it’s not like people don’t want to work out; finding a driving factor is challenging.
Well, would you run if Zombies chased you? This is how Zombies, Run app uses gamification to motivate people to run more.
App users can pick a story, choose a mission and simply run while they listen to it. For instance, they are saving the Ten Realms by joining Thor and Loki’s 5K training.
Users can also choose whether they want to be chased or not. As they progress through their adventure, they can collect supplies and trade for trophies to showcase their achievements.
(Disclaimer: This image is for informational purposes only. Opinions or points expressed represent Zombie, Run App’s views
and don’t necessarily represent the official position or policies of Gamize by OGL.)
The app has over 10 million users. So, if you’d like to engage users who are looking to get fit this new year using gamification, do take notes.
3. Forest App for Productivity
Wouldn’t we all be rich if we got a penny for every distraction we faced? Say we’re trying to focus on a task and ding!
Suddenly, a friend sends a meme on Instagram, and the next thing you know, you’ve spent 30 minutes mindlessly scrolling.
Being productive, be it while studying or working, demands sheer focus and guess what? An app lets users grow your tree while you focus on a task.
Using the Forest app, one can pick a task to plant a tree, grow it while focusing on it, and continue to focus on preventing it from dying.
The self-improvement app lets users set a timer and keep their phone aside while the tree grows. What’s beautiful is that for every tree grown, the app plants a tree in real.
(Disclaimer: This image is for informational purposes only. Opinions or points expressed represent Forest App’s views
and don’t necessarily represent the official position or policies of Gamize by OGL.)
Such gamification has helped the Forest app get more than 10 million downloads. Does it ring a bell or two to give something similar to users with productivity resolution to focus on and increase engagement?
4. Happify App for Positivity
Most of us like to start a new year positively: Prioritising self-care and leading a healthy, mindful life. But is it that easy, though? Amid the daily stress, negative thoughts, and worry?
That’s why Happify, a mental health app, helps users manage stress and have a positive outlook towards life by engaging in science-based activities and games that evoke positive emotions.
(Disclaimer: This image is for informational purposes only. Opinions or points expressed represent Happify App’s views
and don’t necessarily represent the official position or policies of Gamize by OGL.)
Users can win Points and rewards upon completing each activity while moving towards a better, more resilient and confident version.
The app has over 500k downloads and gives significant goals regarding wellness gamification. It shows how you can use a happiness quiz or healthy activities to engage your users this new year.
Make a Gamification Resolution in the New Year 2024
As your end-users focus on sticking to their New Year resolutions, we’re sure yours as a business is to not just increase user engagement in 2024 but also retain them.
How do you ensure that in a way that allows you to focus on strategising the former and takes care of implementation? A gamification software.
With a plug-and-play gamification platform that’s customisable end-to-end, you can launch gamified campaigns without a hassle. Want to learn more? Book a demo today with Gamize.
