The retail industry has witnessed a massive digital transformation in recent years. Buying patterns have changed and it is very challenging for brands to keep users engaged due to multiple factors.
Despite the immense transformation, the retail industry is slow in paying attention to customer experience. To date, only 10% of retail businesses use technology to improve customer experience according to Capgemini research.
Here’s an Industry Example:
An e-commerce giant has gained multifold users in the past 2 years, however, their Daily Active Users (DAU) & Monthly Active Users (MAU) are stagnant or on the decline month-on-month.
This could be due to multiple factors – pricing, competition, delivery timelines, etc. However, they identified the largest contributor to cart abandonment. The net cart rate was higher than the competitors.
Inference? The brand is unable to engage and reward users on key user touch points on the app.
Some ways in which Gamize can help companies in similar situations
- Multichannel Marketing
- User Retargeting
- Boost Loyalty
Such campaigns with Gamize will help with user acquisition, engagement & retention in multiple forays.
Connect with our team for a consultation now